Sunday, January 5, 2020
Organizational Development Issues and Integration of the Functional Strategies of Pepsi Co Free Essay Example, 2500 words
Pepsi Co has adopted different flavors across the world. While going into the international market, the focus is on adopting local tastes. With the changing environment of the global market where the customers focus on better healthy lifestyle Pepsi Co has come up with the new slogan of Better for you Good for you . Pepsi Co has increased the ratio of employing local employees as an international HR strategy. By imposing this kind of strategy Pepsi Co has been able to show themselves as a part of the domestic body. After 2008, Pepsi Co focused more on developing countries like China, India, Mexico, and Russia. They offer a wide variety of products in the developed US market. They have now expanded their product categories in the outside market also. As per the new customer expectation, Pepsi has introduced low calorie and low saturated fat products in other countries. Brazil and China in this sense can be a greater opportunity for Pepsi. After 2008, the potentials shown in the mar ket are as follows: Threats: The increased awareness for the healthy, fat-free sugar-free items has reduced the consumption of carbonated drink sales. We will write a custom essay sample on Organizational Development Issues and Integration of the Functional Strategies of Pepsi Co or any topic specifically for you Only $17.96 $11.86/page
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